Month: September 2022

2. A comprehensive online glossary for studying abroad. Over 300,000 students study abroad each year. Yet, there is no singular place for them to share their experiences, what they did, and where they went. Future abroad students would be willing to pay a hefty sum to have insight into travel and food tips. Google search is a lot less helpful than you would think at helping plan and set up trips outside of the US. This could be a huge market. Meetup.com and different groups get together to play pickup sports. At this point in time, though, there is no app to instantaneously play pickup in public based on your location. Think about the countless people who want to play soccer or basketball at any given time but do not…

9 Ways to Improve Your Business Development Strategy 1. Know your competition. It may not be enough to know the names of your competitors. Evaluate what they offer so you can help differentiate yourself from the pack. As the adage goes, don't define yourself by your competition. Analyze what makes you stand out in a crowd. You should obsessively work on this differentiation. This may be your most powerful business development tool. 2. Add value and build trust. Rather than going after people's wallets, consider going after their hearts. Business growth can come from adding value to every relationship, with prospective customers and existing customers. We can add value by providing information and knowledge, by being an advisor, by obsessing over treating customers right, both before and after the sale,…

A CMO’s advice: Don’t panic. Open rates were vanity metrics anyways. Here are the metrics you really want to measure. If the data privacy changes with iOS 14.5 1 and Google Chrome 2 weren’t enough, Apple’s come out with another update that has marketers panicking: Email open rates are going away in iOS 15. And as consumers request more control over their privacy, we can only expect Google and other service providers will follow suit. But don’t worry, open rate has always been a vanity metric anyway. It doesn’t indicate true engagement, so it’s unreliable to tie back to your business goals. As open rates follow third-party data out the door and businesses focus on Customer-First Data™, it’s all the more important to measure the things that will show the…

50+ Most Successful Small Business Ideas 2022 Gokul Pradeep Many of us might have the thought of setting up our own business and being an entrepreneur. But, entrepreneurship is a broad term; and you will have to pick a business ideas that you are passionate about to start your business. To start with, the key is to come up with brilliant business ideas. This may feel tricky to aspiring entrepreneurs, especially in a world where everyone’s already swooped up every good idea for a business. At the beginning articulating your idea might seem tough but if your idea is good enough then there’s always room to grow over time. Digital Marketing If you've got the chops in areas of digital marketing, pay-per-click, SEO, social media management, web app development, content…

26 Ways to Promote Your Blog Post It seems like every B2B company these days has a blog, and there’s a reason why. They are a great way for you to establish yourself as a thought leader and create useful and easily accessible content for your prospects and leads at every stage of the sales funnel. Now while we’ve written several posts about creating engaging content and the power of blogs, this is not one of them. This post is about how to get your prospects and leads to pay attention to it. Because despite the potential of your blog to help you reach more leads, this tool is only useful if you get people to actually read what you write. And even if your SEO game is strong and…

Using data to solve problems The explosion in the availability of new sources of data and the emergence of new data science technologies for making use of such data are expected to have a significant impact on public institutions and how they solve problems and make decisions. Whether the goal is improved outcomes and equities, reduced cost and inefficiency, more evidence about what works or the identification of new operational solutions, the ability to use data is becoming essential to governing well in the 21st century. “Solving Public Problems with Data” examines how data can be used to improve decisionmaking and problem solving in the public sector. Through real world examples and case studies, we discuss the fundamental principles of data science to help foster a data analytic mindset. The…